Adadapted, Inc.
Other Technology · Ann Arbor, Michigan
Adadapted, Inc. is a other technology company based in Ann Arbor, Michigan, incorporated in 2013. It has raised at least $4.9 million across 3 known rounds, of which $4.6 million was reported to the SEC on 3 Form D filings, most recently in 2020.
Digital ad and insights platform that gets brands onto consumer shopping lists and into carts through intent-based targeting.
| Date | Round | Amount | Raised to date | Lead investor | Source |
|---|---|---|---|---|---|
| 2020-05-14 | — | $3.9M | $4.9M | SEC Form D | |
| 2016-10-26 | —+1 amd | $673K | $998K | SEC Form D | |
| 2014-01-29 | — | $325K | $325K | SEC Form D |
SEC rows are Form D filings, where the amount is what was actually sold and amendments update a round rather than adding one. Press rows are split between company-issued releases or wires and editorial or third-party coverage. The total is therefore a floor: a round nobody reported is a round we cannot see. A buyout or control change appears in the timeline but is never added to the total: that money goes to shareholders, not into the company.
Firms whose own published portfolio pages list this company.
Form D is the notice a company files with the SEC when it sells securities without registering them. It reports the amount sold, not a valuation. Figures here are what the filing says. Where a filing is silent, the field is left blank rather than estimated. “Total raised” adds press-reported rounds that never appear in a filing, so it is a floor rather than an audited sum: press amounts are the figures the company announced, and a round nobody reported is a round we cannot see.