Branch Metrics, Inc.
Other Technology · Palo Alto, California
Branch Metrics, Inc. is a other technology company based in Palo Alto, California, incorporated in 2013. It has reported $247.3 million raised across 4 Form D filings with the SEC, most recently in 2022.
Makes mobile marketing software to drive users to apps and connect fragmented touchpoints.
| Date | Round | Amount | Raised to date | Lead investor | Source |
|---|---|---|---|---|---|
| 2022-02-17 | — | $142.9M | $247.3M | SEC Form D | |
| 2017-04-18 | — | $59.0M | $104.4M | SEC Form D | |
| 2016-03-01 | — | $34.7M | $45.4M | SEC Form D | |
| 2015-03-18 | — | $10.8M | $10.8M | SEC Form D |
SEC rows are Form D filings, where the amount is what was actually sold and amendments update a round rather than adding one. Press rows are split between company-issued releases or wires and editorial or third-party coverage. The total is therefore a floor: a round nobody reported is a round we cannot see. A buyout or control change appears in the timeline but is never added to the total: that money goes to shareholders, not into the company.
Form D is the notice a company files with the SEC when it sells securities without registering them. It reports the amount sold, not a valuation. Figures here are what the filing says. Where a filing is silent, the field is left blank rather than estimated. “Total raised” adds press-reported rounds that never appear in a filing, so it is a floor rather than an audited sum: press amounts are the figures the company announced, and a round nobody reported is a round we cannot see.