Deserve, Inc.
Other Technology · Menlo Park, California
Deserve, Inc. is a other technology company based in Menlo Park, California, incorporated in 2012. It has raised at least $69.9 million across 4 known rounds, of which $19.9 million was reported to the SEC on 3 Form D filings, most recently in 2018.
A leading mobile-first credit card platform built on a cloud-native and API-enabled architecture allowing for superior personalized experiences for cardholders.
| Date | Round | Amount | Raised to date | Lead investor | Source |
|---|---|---|---|---|---|
| 2021-06-24 | Series D | $50.0M | $69.9M | Round pagesource ↗ | |
| 2018-01-22 | — | $12.6M | $19.9M | SEC Form D | |
| 2015-06-30 | —+1 amd | $7.3M | $7.3M | SEC Form D |
SEC rows are Form D filings, where the amount is what was actually sold and amendments update a round rather than adding one. Press rows are split between company-issued releases or wires and editorial or third-party coverage. The total is therefore a floor: a round nobody reported is a round we cannot see. A buyout or control change appears in the timeline but is never added to the total: that money goes to shareholders, not into the company.
Form D is the notice a company files with the SEC when it sells securities without registering them. It reports the amount sold, not a valuation. Figures here are what the filing says. Where a filing is silent, the field is left blank rather than estimated. “Total raised” adds press-reported rounds that never appear in a filing, so it is a floor rather than an audited sum: press amounts are the figures the company announced, and a round nobody reported is a round we cannot see.