Feature Inc.
Other Technology · Laguna Beach, California
Feature Inc. is a other technology company based in Laguna Beach, California, incorporated in 2021. It has reported $190,000 raised across 1 Form D filing with the SEC, most recently in 2021.
Fashion, music, and art are the three pillars of the FEATURE DNA. Our small sneaker store has grown into a full-fledged fashion collective home to over 120 premium brands, including Nike, Jordan, Adidas, and our in-house private label FEATURE.
| Date | Round | Amount | Raised to date | Lead investor | Source |
|---|---|---|---|---|---|
| 2021-07-12 | — | $190K | $190K | SEC Form D |
SEC rows are Form D filings, where the amount is what was actually sold and amendments update a round rather than adding one. Press rows are split between company-issued releases or wires and editorial or third-party coverage. The total is therefore a floor: a round nobody reported is a round we cannot see. A buyout or control change appears in the timeline but is never added to the total: that money goes to shareholders, not into the company.
Form D is the notice a company files with the SEC when it sells securities without registering them. It reports the amount sold, not a valuation. Figures here are what the filing says. Where a filing is silent, the field is left blank rather than estimated. “Total raised” adds press-reported rounds that never appear in a filing, so it is a floor rather than an audited sum: press amounts are the figures the company announced, and a round nobody reported is a round we cannot see.