Feedback Loop, Inc.
Other Technology · New York, New York
Feedback Loop, Inc. is a other technology company based in New York, New York, incorporated in 2015. It has reported $26.3 million raised across 9 Form D filings with the SEC, most recently in 2021.
An agile research platform enabling non-researchers to perform responsible research functions, including discovery, message testing and concept testing.
| Date | Round | Amount | Raised to date | Lead investor | Source |
|---|---|---|---|---|---|
| 2021-02-05 | — | $6.3M | $26.3M | SEC Form D | |
| 2020-03-05 | — | $7.2M | $20.0M | SEC Form D | |
| 2018-02-16 | — | $8.2M | $12.9M | SEC Form D | |
| 2017-08-02 | — | $1.6M | $4.6M | SEC Form D | |
| 2016-05-06 | —+1 amd | $1.6M | $3.1M | SEC Form D | |
| 2015-09-10 | —+2 amd | $1.4M | $1.4M | SEC Form D |
SEC rows are Form D filings, where the amount is what was actually sold and amendments update a round rather than adding one. Press rows are split between company-issued releases or wires and editorial or third-party coverage. The total is therefore a floor: a round nobody reported is a round we cannot see. A buyout or control change appears in the timeline but is never added to the total: that money goes to shareholders, not into the company.
Form D is the notice a company files with the SEC when it sells securities without registering them. It reports the amount sold, not a valuation. Figures here are what the filing says. Where a filing is silent, the field is left blank rather than estimated. “Total raised” adds press-reported rounds that never appear in a filing, so it is a floor rather than an audited sum: press amounts are the figures the company announced, and a round nobody reported is a round we cannot see.