Fullstory, Inc.
Other Technology · Atlanta, Georgia
Fullstory, Inc. is a other technology company based in Atlanta, Georgia, incorporated in 2012. It has raised at least $197.3 million across 6 known rounds, of which $195.8 million was reported to the SEC on 6 Form D filings, most recently in 2022.
A digital experience intelligence platform that enables businesses to improve their digital products and experiences across sites and apps.
| Date | Round | Amount | Raised to date | Lead investor | Source |
|---|---|---|---|---|---|
| 2022-08-09 | — | $25.0M | $197.3M | SEC Form D | |
| 2021-08-09 | — | $102.8M | $172.3M | SEC Form D | |
| 2020-05-27 | — | $10.0M | $69.4M | SEC Form D | |
| 2019-04-25 | — | $32.2M | $59.4M | SEC Form D | |
| 2017-05-19 | — | $15.0M | $27.2M | SEC Form D | |
| 2015-06-03 | — | $10.7M | $12.2M | SEC Form D | |
| 2014-07-18 | — | $1.5M | $1.5M | SEC Form D |
SEC rows are Form D filings, where the amount is what was actually sold and amendments update a round rather than adding one. Press rows are split between company-issued releases or wires and editorial or third-party coverage. The total is therefore a floor: a round nobody reported is a round we cannot see. A buyout or control change appears in the timeline but is never added to the total: that money goes to shareholders, not into the company.
Form D is the notice a company files with the SEC when it sells securities without registering them. It reports the amount sold, not a valuation. Figures here are what the filing says. Where a filing is silent, the field is left blank rather than estimated. “Total raised” adds press-reported rounds that never appear in a filing, so it is a floor rather than an audited sum: press amounts are the figures the company announced, and a round nobody reported is a round we cannot see.