Mercato, Inc.
Other Technology · San Diego, California
Mercato, Inc. is a other technology company based in San Diego, California, incorporated in 2015. It has reported $42.5 million raised across 8 Form D filings with the SEC, most recently in 2021.
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| Date | Round | Amount | Raised to date | Lead investor | Source |
|---|---|---|---|---|---|
| 2021-02-03 | —+1 amd | $25.9M | $42.5M | SEC Form D | |
| 2020-06-12 | — | $9.3M | $16.7M | SEC Form D | |
| 2019-07-09 | —+1 amd | $2.7M | $7.4M | SEC Form D | |
| 2019-02-22 | — | $421K | $4.7M | SEC Form D | |
| 2018-07-03 | — | $3.2M | $4.3M | SEC Form D | |
| 2016-02-01 | — | $1.1M | $1.1M | SEC Form D |
SEC rows are Form D filings, where the amount is what was actually sold and amendments update a round rather than adding one. Press rows are split between company-issued releases or wires and editorial or third-party coverage. The total is therefore a floor: a round nobody reported is a round we cannot see. A buyout or control change appears in the timeline but is never added to the total: that money goes to shareholders, not into the company.
Form D is the notice a company files with the SEC when it sells securities without registering them. It reports the amount sold, not a valuation. Figures here are what the filing says. Where a filing is silent, the field is left blank rather than estimated. “Total raised” adds press-reported rounds that never appear in a filing, so it is a floor rather than an audited sum: press amounts are the figures the company announced, and a round nobody reported is a round we cannot see.