Sure, Inc.

Other Technology · New York, New York

FinTechVertical SaaS

Sure, Inc. is a other technology company based in New York, New York, incorporated in 2014. It has raised at least $108.9 million across 4 known rounds, of which $8.9 million was reported to the SEC on 3 Form D filings, most recently in 2017.

An insurance technology firm unlocking the potential of digital insurance with a SaaS infrastructure that distributes, services, and scales digital insurance.

Total raised
$108.9M
3 rounds · 2 SEC-filed, 1 press-reported
0 company-issued · 1 editorial
$8.9M filed with the SEC
DateRoundAmountRaised to dateLead investorSource
2021-10-05Growth$100.0M$108.9MRound pagesource ↗
2017-02-10$6.3M$8.9MSEC Form D
2015-10-20+1 amd$2.6M$2.6MSEC Form D

SEC rows are Form D filings, where the amount is what was actually sold and amendments update a round rather than adding one. Press rows are split between company-issued releases or wires and editorial or third-party coverage. The total is therefore a floor: a round nobody reported is a round we cannot see. A buyout or control change appears in the timeline but is never added to the total: that money goes to shareholders, not into the company.

Investors
Equiam

Firms whose own published portfolio pages list this company.

Form D is the notice a company files with the SEC when it sells securities without registering them. It reports the amount sold, not a valuation. Figures here are what the filing says. Where a filing is silent, the field is left blank rather than estimated. “Total raised” adds press-reported rounds that never appear in a filing, so it is a floor rather than an audited sum: press amounts are the figures the company announced, and a round nobody reported is a round we cannot see.